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Jump in UK Female Online Casino Players

A survey, conducted by Hitwise on behalf of Belle Rock, found that nearly as many women as men now frequent online casinos.

The number of women playing online casino games in the UK increased fourfold between 2007 and 2010. A survey, commissioned by the Belle Rock online casino group, found that 48.38% of players in 2011 were female, compared with 51.62% male.

The increase in female players is attributed to the convenience and safety offered by online casinos. In addition, a report by Women at NBCU found that women are becoming more tech-savvy than men. 54% of US women own a smartphone compared with 46% of men.

The Belle Rock report found that men prefer roulette, online poker and sports betting, while women prefer online slots and bingo. Online sites are adapting by developing female-oriented online casinos and bingo halls, as casinos that exclusively target male customers will now alienate 50% of the market.

The Belle Rock Entertainment group boasts highly-rated online casinos including Jackpot City, River Belle and Lucky Nugget.

 
 
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